As we are experiencing right now a transitional period during which even the most prestigious names in the fashion industry redefine their relationship with what happens on the streets, street art can fuse with street style and catwalk trends in a self-evident way; no more discussion about that. It’s a fact. Urban sportswear brand, PRMITV WORLD went under this logic, presenting their new Spring / Summer 2016 collection Urban Fantasy at New York Fashion Week under the wing of GEN ART for a second year running.

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