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The Celebrity Cafe / PRMITV WORLD

PRMITV WORLD is the creation of painter and installation artist Jacqueline Levine. This new, edgy apparel line for men and women combines the experience of a successful fine art career and love for electronic music. The PRMITV WORLD core collection has launched with 12 styles that will help you #FindYourEdge in fashion and in life.

Levine’s designs include symbols that represent life and are simple yet expressive like the #ATOMFISH [fish + the atom bomb] and the #TheGuillotine that play on the juxtaposition of life and death, and order and chaos. This “wearable art” kicks us back to a modern 90’s London street scene with blaring beats and EDM rave culture.

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Market watch / Launches Androgeneous Apparel Line

OS ANGELES, CA, Aug 13, 2014 (Marketwired via COMTEX) — Painter and Installation Artist, Jacqueline Levine, has drawn from her successful fine art career and love for electronic music to create a new, edgy apparel line for men and women who seek to feel like they are a part of something but still a bold individual. The PRMITV WORLD core collection has launched with 12 styles that will help you #FindYourEdge in fashion and in life.

PRMITV WORLD is high quality, essential, apparel items that have conceptual meaning. Levine’s designs include symbols that represent life and are simple yet expressive like the #ATOMFISH [fish + the atom bomb] and the #TheGuillotine that play on the juxtaposition of life and death, and order and chaos. The concept behind PRMITV WORLD is to start with simplicity as the foundation, then build your own voice to be heard in the world. Your PRMITV piece is the foundation of your look and you can build your style from there. Every detail has a purpose: the plush fabric and their unique fit, the signature fluorescent side stitching, and the thumbhole detailed sleeves on the hoodies. The result is a chic and casual, gender-neutral line that contains elements of high art and minimalist design with urban boldness.

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